Crisis, slowdown, threat, uncertainty, fear. These are the problems that business has to face from the beginning of 2020, and looking at the disturbing data coming from different parts of the world, they will stay with us for longer. What opportunities and threats are associated with this difficult time?
How to cope with a completely new, unexpected reality?
Many studies and publications containing golden business and marketing tips have already been written on this topic. Apart from the substantive content describing the reality, they do not contain specific solutions, thanks to which the business could actually make up for several months of losses and start working for profit. Fasten your seat belts and join us on an accelerated course of business crisis survival. To be or not to be – decide now.
What are your strengths? Analyze!
Where to start? From a good analysis of your business and action plan. Without rethinking your marketing strategies and activities, your wants and needs may not be enough to succeed. So how do we plan? We start with a thorough SWOT analysis. Sounds familiar? Probably, because it is one of the basic tools that has been used for several decades and determines the condition of the business. By assessing the strengths and weaknesses of the business as well as opportunities and threats from the environment, we get ready material for work. We focus on eliminating business weaknesses and finding solutions that will effectively reduce the impact of unfavorable, non-developmental environmental factors. We emphasize strengths and take advantage of opportunities and opportunities for market expansion.
Divide and conquer! Business and marketing planning
Once you know what your aces are up your sleeve and what opponents you are going to face, it’s time to plan your business and marketing activities. One cannot live without the other, so you must remember about their connection and symbiotic action. What you can create in the business sphere will always be connected with the marketing sphere. What if you design a brilliant product / service, but no one will know? When you think about a product, try to think about how you can promote it – by what channels, whom to address the message to, how to “dress” it so that the garment enchants the environment? To make your task easier, learn about several trends in communication that will make recipients love your product / service and, above all.
3… 2… 1… Go! Go digital
You already know what you can do and what will require correction and learning. There is a sketched action plan on a piece of paper or in a file, but … Did you think about placing your business in a virtual space? Maybe such an idea appeared when planning promotional activities, but … not necessarily when offering products / services online. And this is a big mistake, because the Polish internet user grows stronger every year (today it is already 27 million users according to Gemius / PBI research) and is currently a powerful purchasing power. If we add the period of isolation caused by the Covid-19 virus and the high degree of social anxiety about health, the Internet is today the primary distribution channel for products and services. Numerous market research during the period of unprecedented economic catastrophe shows which industries are coming out unscathed at this time and which are facing increased interest and sales.
If to invest in the Internet, how and where? This question has certainly appeared in your head. We come to the rescue using the next numbers, because they have the power. We commonly use the network, organizing whole days and weeks with its participation, we already know that. At this point, you are reading this article on your laptop, tablet or smartphone, the music application in the background makes your time even more pleasant, and a courier will arrive in a moment with the delivery of purchases from the e-shop. And here we come to important information – how do Internet users use the Internet? According to the already cited Gemius / PBI research, almost 24 million Internet users choose mobile devices, and almost 20 million actively use mobile applications! Use it! Introduce your company to the realm of mobile apps to expand distribution, build customer relationships and work on rebuilding profits. Applications are widely used – they can support sales channels, expand the offer of services or products, support marketing and promotional activities, create advertising content, build a durable, loyal community around the company / brand, or add value that builds the user’s prestige. There are as many possibilities as there are ideas for the functioning of the application.
How to get a bite of an idea? So tailor-made applications
If to sew, it is only according to our industry, offers, ideas, dreams and actions of the competition. Thanks to this, we get an application that is different from all the others, tailored to the needs of the client who will use such a service with pleasure. In addition to the immeasurable effects of having the application, such as: recognition, prestige, modern image and strengthening customer relations, we will receive hard sales data. If such a powerful group actively uses mobile applications, we can be sure that it will also use our solution. When constructing an idea for an application, customer behavior should be carefully traced – what they need, what they are looking for, which will facilitate their relationship with the company / brand. The next step is to answer the question: what functions should the application fulfill to guarantee us a profit. Also remember about the competition – carefully examine,
No applications are impossible!
You already know what to look for when designing an application, but please let us show you what the possibilities and functionalities of this solution are ahead of you. Thanks to the perfect fit, your mobile tool will be tailored to your needs, you have no limits! Applications allow for the impossible: communication regardless of time and place. They bend space-time like a true Jedi warrior! In what processes can you use them so that the Force is always with you?
Mobile applications are an excellent solution that will be perfect for the management process in any type of enterprise, automating business cycles. Thanks to tailored functions, you can manage the team, control the time and place of work, coordinate and distribute tasks. This is an extremely interesting solution, especially for companies operating “in the field”, whose employees do not have a fixed time / location of work.
Your application may be strictly commercial and constitute a sales channel for products or services. This comfortable solution will provide you not only with a modern and prestigious image, but also broaden your audience – shopping with a smartphone in your hand is more convenient, faster, and reduces direct contact. On the basis of a mobile e-commerce solution, you can build a loyal audience by creating a community focused around your company / brand. Thanks to marketing and promotional offers, you will create a group of customers who will stay with you for longer.
Mobile solutions are an ideal tool for developing the entertainment and health control sector. Thanks to such applications, we can have a real impact on our well-being, observe what has a positive effect on the body, and what clearly harms it. It is also all the solutions that allow you to stay in shape regardless of the circumstances, caused for example by the Covid-19 virus. Perhaps we will not use the gym or fitness classes in our favorite sports club, but at home, a fitness application will encourage us to do it .) Entertainment? Who doesn’t like to sink into their favorite music or book? Maybe a game or an audiobook ? There is something for everyone! What if you could combine the entertainment function with your company’s activities? The perfect recipe for success.
There are as many possibilities as there are your ideas! Each business requires an individual approach, understanding its needs, problems and gaps that, if managed properly, can turn into the strengths of the business. To make it easier for you to work on your application, see the guide on how to build such a solution and use our help, we will be happy to create something giraffe, that is, fantastic.