The US Department of Justice is expected to file charges this week against Google over its monopoly position in the digital advertising market. That writes the Bloomberg news agency. It wouldn’t be the first case against Google.
The US Department of Justice plans to file the case later this week, Bloomberg reports based on its own sources. The case could hit Google hard, as it makes almost all of its money in the online advertising market. It plays a major role there and is the global market leader.
Google itself claims that it is not so dominant in that market, because it faces stiff competition from the likes of Meta, Amazon and Microsoft, all of which also are active in the online advertising market.
Bloomberg provides few details about what legal arguments the US Department would use in the case. There is already a case about Google’s search engine and the deals the company has made with providers and smartphone makers to deliver its search engine on phones. That case will go to court in September.
Google is under a magnifying glass in many countries because of its dominant market position. In India the company must ensure this week that the obligation for smartphone makers to provide apps disappears if they want to include the Play Store with their phones. The watchdog in the United Kingdom looks, among other things into the mobile browser market. In the EU Google was fined billions for abusing its dominance of Android.
