The company behind fitness app Strava has acquired Fatmap. Fatmap makes 3d maps intended for people who want to exercise outdoors. Strava wants to eventually integrate Fatmaps 3D maps into its Strava app.
Fatmap makes 3D maps of mountains, for example, on which people can create routes, such as ski, hiking or cycling routes. They can share those routes with others. Strava says it will acquire Fatmap and give paid subscribers full access to Fatmaps by mid-year services, something that normally costs thirty euros per year.
Strava eventually wants to integrate Fatmaps maps into Strava, but do tell TechCrunch that this is a time consuming project. Fatmap therefore now remains its own app, the Fatmap app may disappear when the service is integrated into Strava. Strava is a fitness app that allows users to track, among other things, what route they have exercised. These routes are displayed with maps, which can be shared again. At the moment these are still ‘flat’ maps, but in the long term Strava wants these to become 3D maps from Fatmaps.
The 3D mapmaker works together with satellite and aviation companies to create the detailed maps, where mountain peaks, rivers, trails and more. It is not clear how much the takeover of Strava cost.
