EU enforces that apps in Google Play Store can be downloaded throughout the EU

The European Union has enforced on Google that all apps in the Play Store can be downloaded throughout the EU. Now that is not the case, because developers can provide apps with a geoblock. Google also makes other concessions.

Google’s concessions come after pressure from regulators in the Netherlands and Belgium, among others. The Dutch ACM and the Belgian SPF Economy worked together. In addition to making apps available everywhere, it should be easier to find contact information for developers and for Google. In addition, Google has promised to be clearer on pages for Flights and Hotels.

With Flights, Google does not use the final price as the price when sorting, because it concerns a basic price without taking hand luggage or hold luggage. . For Hotels, Google uses reviews that it has not verified, so it cannot rule out fake reviews. The search giant will be more transparent about this.

The concessions meet the complaints that the regulators had, but does not solve them completely. For example, they wanted Google to make geo-blocking completely impossible, but instead Google will make it clearer how users can switch countries to install an app anyway.

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